We teamed up with the brand 
to create a collection, dedicated to the regions of Ukraine.
Its main element is the Highways of Ukraine shirt, which features embroidered roads and symbols that embody the emotions and memories of millions of Ukrainians, turning the map of roads into a symbol of life and love for the homeland.
During the full-scale invasion, roads became vital: for some, a way to escape, for others, the only way to return home. They became more than just routes – they became memories.
The Highways of Ukraine shirt is a symbol of all these roads. It is a memory embedded in embroidered lines. It captures the memories and emotions of millions of Ukrainians for whom the road has become a sign of life, struggle and love for their homeland.
The Slovo House is a symbol of the Executed Renaissance in Kharkiv. It was here that dozens of Ukrainian artists lived in the 1930s, most of whom were repressed. Part of the Kharkiv region (Slobozhanshchyna) is currently occupied.
The Petrykivka painting of Podniprovia is a living Ukrainian art inscribed on the UNESCO Intangible Heritage List. Zaporizhzhia region is still partially under occupation.
The wooden lace of the Sivershchyna is the delicate ornaments of Polissia and Chernihiv. Part of the Sivershchyna was captured and destroyed in the first months of the full-scale invasion.
The coal waste heaps of Donechchyna region are the silhouette of Ukraine's industrial heartland. Since 2014, Donechchyna has been the epicentre of war and occupation.
The Azov lighthouse is the light that leads home. But today, the Azov Sea coast, including Mariupol, remains under occupation.
The sailing ship of Tavria is the free breath of the Black Sea, which has now partially lost its shores due to the occupation of Crimea and the south of Kherson region.
15% of each shirt will be allocated to Ukraїner's growth
